Material descriptions
Use each product page as the source of truth. If a piece is gold tone, plated, stainless steel, sterling silver, or gold vermeil, say so only when that is accurate for the item.
Craft & Materials
Materials, Clearly Described
Mirage material language should be accurate, understandable, and specific to each product.
Honest wording, premium presentation
Finish types
Finish wording should help customers understand colour, tone, and care. Avoid implying solid precious metal or fine jewellery status unless the product information supports it.
Plated jewellery care
Plated and coated finishes can naturally soften over time. Keep pieces dry, avoid chemicals and perfume, and store separately to help preserve the finish.
Accuracy matters
No unsupported material claims
Do not claim solid gold, diamonds, handmade production, hallmarking, or precious materials unless that information is explicitly accurate for the specific product.